Case Study & Testimonial Policy
Effective Date: September 9, 2026
This Case Study & Testimonial Policy explains how Brand Builders Connect may collect, display, reference, edit, contextualize, anonymize, correct, or remove testimonials, client feedback, screenshots, public book information, campaign examples, opportunity research, and case study materials.
This policy applies to authors, clients, service buyers, digital resource buyers, website visitors, and other people whose feedback, books, campaigns, or materials may be appropriately referenced by Brand Builders Connect.
A case study explains a particular situation. It does not promise that another author will receive the same opportunities, responses, sales, rankings, reviews, placements, media attention, or other outcomes.
1. What may be used
Depending on the project and available permission, BBC case studies or marketing materials may reference:
- Approved author testimonials
- Approved client feedback or quotes
- Public book pages and publicly available author information
- Amazon, Goodreads, retailer, or other relevant public page screenshots
- Book positioning or conversion reviews
- Audience and opportunity research
- Podcast, media, reviewer, community, association, or organizational outreach work
- Launch and relaunch planning
- Institutional or professional opportunity research
- Campaign planning and implementation examples
- Reader discovery or platform optimization work
- Approved campaign correspondence or screenshots
- Service process summaries
- Anonymous or generalized client scenarios
2. Approval and permission
BBC seeks appropriate permission before publishing identifiable private client feedback, private correspondence, private screenshots, confidential campaign information, or client specific testimonials as promotional proof.
Permission may be provided through email, written message, testimonial submission, project communication, form submission, contract language, or another clear written indication that the material may be used.
Where a person voluntarily submits a testimonial to BBC for testimonial or promotional use, BBC may format and display that testimonial while preserving its intended meaning.
Permission to use one piece of material does not automatically give BBC permission to publish unrelated private communications or confidential information.
3. Public book pages and public information
BBC may reference information that is already publicly accessible when necessary to explain research, analysis, positioning, outreach rationale, or another legitimate case study context.
This may include publicly visible information from book retailers, author websites, public social media profiles, publisher pages, media coverage, review platforms, podcasts, organizations, associations, or other public sources.
BBC does not claim ownership of an author's book, name, cover, public listing, third party review, website, screenshot, or external platform content merely because it is referenced in a case study.
Public availability does not mean BBC will automatically publish every piece of information it discovers. We aim to use only material reasonably relevant to the case study or explanation.
4. Screenshots and visuals
BBC may use appropriate screenshots or visual references to explain book page condition, positioning, public listing information, campaign context, opportunity research, outreach work, or before and after comparisons.
Screenshots may be cropped, resized, highlighted, blurred, compressed, annotated, or otherwise formatted for clarity and website presentation.
Sensitive, irrelevant, confidential, or personally identifying information may be removed or obscured where appropriate.
A screenshot is evidence only of what it reasonably demonstrates. BBC will not knowingly present a screenshot of research, outreach, or platform activity as proof of sales or another unrelated outcome.
5. Testimonials and client feedback
Testimonials may include approved comments, reviews, messages, statements, or quotes about BBC's services, communication, research, strategy, resources, campaign work, or client experience.
Approved testimonials may appear on BBC website pages, case studies, service materials, presentations, proposals, social content, or other relevant company materials.
Testimonials reflect the experience and opinion of the person providing the feedback. They do not establish that every author will receive the same experience or outcome.
6. Case studies
BBC case studies may explain how we researched a book, identified an opportunity or barrier, reviewed positioning, clarified an audience, developed campaign direction, performed outreach, supported implementation, or completed another agreed part of an author's project.
Because BBC uses an opportunity led approach, different case studies may focus on different kinds of work.
A case study may include:
- The book, author, audience, or campaign context
- The problem, opportunity, or objective being examined
- Relevant research or evidence
- The reasoning behind a recommendation
- The campaign direction or work performed
- Public facing or approved screenshots
- Approved client feedback
- Relevant outcomes where they can be responsibly substantiated
- Limitations and appropriate disclaimers
A case study does not have to demonstrate a sales increase to be useful. It may document research, positioning, opportunity identification, campaign execution, client experience, or another legitimate part of the work.
Where a campaign is still at the research, review, or planning stage, BBC aims to describe it accordingly rather than presenting unfinished work as a completed result.
7. Editing, formatting, and clarity
BBC may lightly edit approved testimonials or case study material for spelling, grammar, length, formatting, readability, or website presentation.
We do not intentionally change the material meaning of a testimonial.
If a quote is shortened, BBC aims to preserve the original meaning and relevant context.
BBC may place an approved testimonial beside explanatory text, screenshots, campaign information, or project context. Explanatory BBC copy should not be presented as though it were spoken by the client.
8. Results and outcome claims
BBC aims to distinguish between research, recommendations, work performed, client feedback, third party responses, and measurable outcomes.
Unless specifically supported by reliable evidence, BBC does not present a case study as proof of:
- Guaranteed book sales
- Bestseller status
- Guaranteed Amazon rankings
- Guaranteed Goodreads reviews or ratings
- Guaranteed media coverage
- Guaranteed podcast bookings
- Guaranteed reviewer or influencer acceptance
- Guaranteed community or book club placement
- Guaranteed institutional adoption
- Guaranteed partnership or speaking opportunities
- Guaranteed advertising performance
- Guaranteed platform algorithm outcomes
Actual outcomes may depend on the book, audience, positioning, genre, price, platform rules, timing, market conditions, third party decisions, author participation, reader response, and other factors outside BBC's control.
9. Confidentiality and private information
BBC aims to avoid publishing sensitive private information such as payment credentials, private account information, personal addresses, passwords, unpublished manuscript material, confidential business information, or private client data unless lawful disclosure is specifically required.
Private project details may be omitted, summarized, anonymized, generalized, blurred, or redacted where appropriate.
Authors and clients should avoid sending highly sensitive information unless it is necessary for the agreed work and shared through an appropriate communication channel.
10. Correction, anonymization, and removal requests
If you believe a BBC testimonial, screenshot, case study, or reference concerning you is inaccurate, misleading, improperly attributed, unnecessarily identifiable, or should otherwise be reviewed, contact BBC with the relevant details.
BBC will review reasonable requests and may correct, update, blur, anonymize, contextualize, or remove material where appropriate.
Removal of material from a BBC controlled page does not necessarily remove copies that may exist on independent third party platforms, search engine caches, archives, or other systems outside BBC's control.
11. Third party platforms
Case studies may reference third party services or platforms such as Amazon, Goodreads, book retailers, podcasts, media publications, author websites, social platforms, associations, communities, review platforms, or other external services.
BBC does not own or control those third parties unless explicitly stated otherwise.
Their information, interfaces, algorithms, policies, rankings, reviews, acceptance decisions, and availability may change independently of BBC.
References to third party names, screenshots, or public information are used to explain relevant project or research context and do not imply sponsorship, endorsement, partnership, or affiliation unless such a relationship actually exists.
12. Updates to this policy
BBC may update this Case Study & Testimonial Policy when our services, website, campaign processes, proof standards, approval practices, or legal and operational requirements change.
The effective date near the beginning of this policy indicates the version currently published on the website.
13. Contact us
For questions, corrections, testimonial approvals, anonymization requests, case study concerns, or removal reviews, contact:
Email: team@brandbuildersconnect.com
Website: brandbuildersconnect.com
BBC case studies and testimonials are intended to explain actual work, reasoning, campaign context, or client experience. They should not be interpreted as promises that another author will receive identical opportunities or outcomes.